The World of Crypto

At Earnity, I played a key role in shaping a brand aesthetic that embodies the platform's social-first ethos, making crypto accessible for newcomers. My design approach focused on creating an inviting, youthful, and educational experience, using flat graphics that reflect the in-app environment. I also incorporated colorful gradients to add personality and vibrancy, ensuring the brand resonates with users both inside and outside the app.

Programs used: Illustrator | Figma | Webflow | Social platforms